Author: anap
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How to Create a Winning Website for Accountants: Strategies and Real-World Examples
Being a copywriter specialized in fintech, I often find myself in the intersection of fintech and accounting. And I’ve seen some common mistakes that accounting companies make on their websites and I decided to put my copywriting expertise into action. In this article, I pulled some very important points and examples on how to create…
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Brazil Fintech Evolution: From Open Banking to Pix Crédito
Brazil’s fintech sector has undergone a significant transformation, driven by digital innovation and regulatory advancements. Back in 2021, I interviewed Carlos Kazuo Missao, then director of the GFT Group in Brazil, in the episode we talked about financial inclusion, the rise of challenger banks, the introduction of Brazil’s Central Bank instant payment system called Pix…
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The Social Media Trend That’s Changing the Fintech Landscape
Earlier this year, Pinterest released their Pinterest Predicts 2023 report which showed the top trends being shared by users on the platform. While many people associate Pinterest with fashion and beauty trends, the report revealed that users are also interested in personal finance topics. Driven mainly by young Millennials and GenZ, a new trend has…