Hi, I'm Ana Paula Picasso!

Copywriter Specialized in Fintech, Crypto, Emerging Markets and Tech Innovation.

" I'm a self-taught marketer and writing is one of my passions."

What I Offer

Content Strategy

Bring your content to the next level with a well-thought and proven strategy.

Blog Posts / Articles

I will research and develop long-form, SEO optimized content to drive customers to your site, whether you are starting a blog from scratch or have underperforming material.

What I Write About

Fintech: Neobanks and Challengers banks, Open Banking, Regulations, Embedded Finance, Financial Services, Crypto as a Service, RegTech and more.
Emerging Markets: Investing, Tech Innovation, Startups, Fintech “Banking the Unbanked”, Funding and more
Blockchain: Cryptocurrencies / Stablecoins / other non-financial applications of Blockchain eg. Supply Chain etc., Decentralized Finance, Trade Finance, NFTs and more.

Take a look at my Portfolio on Medium

A selection of my Medium articles 

About Me

My journey as a marketer started before the internet as we know it today. I saw, first hand, marketing going from the offline to the online world, taking me from traditional clients that had local businesses to a wide variety of marketing services on a global scale.

From the beginning, I saw the potential of content marketing to tell a brand story. The more I used it, the more I understood how you tell a story is just as important (if not more) as what story you’re telling.

I didn't limit myself only to written content, and recently I expanded to audio content with my 2 business-related podcasts.

Afterall, I'm a creator, not just a marketer.

Get in touch here!


Listen to Blockchain Bit

Blockchain Bit brings you informal chats with different people in the blockchain and crypto worlds.

Listen to Emerging Markets Today

Emerging Markets related news, interviews, and commentary. All about innovation, tech, startups, social media and fintech in Emerging Markets. Covering Latin America, Africa and South East Asia.